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Gender and Social Media impact on brand loyalty towards luxury fashion brands: a cross-cultural study

Gender and Social Media impact on brand loyalty towards luxury fashion brands: a cross-cultural study
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Presenter(s) Ms Zlatina Gubatova, PhD Student, Management School, TUoS
Seminar type Research Student Seminar
Location A2 Room, Strategakis Building
Date and time 19/01/2017, 12:00-13:00
Website http://

Within the framework of the Research Students' Seminar Series at SEERC, we are pleased to announce a seminar to be delivered by Ms Zlatina Gubatova, PhD Student at SEERC on the topic: “ Gender and Social Media Impact on brand loyalty towards luxury brands: a cross-cultural study”. The seminar will take place on Thursday 19 January 2017 12:00-13:00, at the A2 room, 1st floor, Strategakis building.

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