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Dr Alexandros  Kapoulas

Dr Alexandros Kapoulas

Affiliation: CITY College, University of York Europe Campus, Business Administration and Economics Department

Dr Kapoulas joined CITY College team on September 2007 as Lecturer in Marketing for 1 year and soon he was appointed to Academic Director of Postgraduate Studies. Before joining CITY College he was the Division Leader in Business Courses in North College a partner college of the University Of Huddersfield, UK. He has also been part-time lecturer for five years in the Derbyshire Business School University of Derby, UK where he taught on marketing and management modules at all levels. He has won the best paper prize in the Financial Services Marketing stream at the Academy of Marketing Conference, findings from his research have been published in the International Journal of Bank Marketing and the Journal of Customer Behaviour. He has also published on various Academy of Marketing and EuroMed Conferences. Dr Kapoulas’ academic career so far has given him the relevant knowledge to contribute substantially to the research, teaching, leadership, management and administration of BAED.

Participation in

PhD Supervision

  • Dr Zlatina Gubatova: Building brand loyalty through Social Media in economic crisis: a gender and Gen Y perspective of luxury fashion consumers in SEE
  • Dr Miljana Mitic: Scope for Implementing Web 2.0 Communications in Relationship Marketing Strategies by Financial Services Institutions: Exploring the Opportunities in South-Eastern Europe.
  • Dr Natyra Xharavina: Exploring the Current Role of Sustainability in the Balkans: An Investigation into Organisational Practices and Consumer Behaviour


Click here to view publications by Dr Alexandros Kapoulas

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