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Dr Zlatina  Gubatova

Dr Zlatina Gubatova

PhD Student
Affiliation: SEERC
Phone: 0030 2310 253478

Ms Zlatina Gubatova has obtained her BA degree in Business Studies (Management) in 2011 and her MA degree in Marketing, Advertising and PR in 2013 (with distinction), both from the University of Sheffield. Soon after that, she started working as a Marketing Manager in one of the leading companies in the agricultural sector in Bulgaria. In 2015 she became a full time PhD student under the Doctoral Program offered by the University of Sheffield and South East European Research Centre (SEERC). Supervisors: Dr Ranis Cheng and Dr Alexandros Kapoulas

PhD Research

  • PhD Topic: Building brand loyalty through Social Media in economic crisis: a gender and Gen Y perspective of luxury fashion consumers in SEE
  • Supervisors: Dr Alexandros Kapoulas

Participation in


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