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Dr Ketikidi Elina holds a Master’s Degree in Digital Marketing and Social Media with Merit from the University of Sheffield. She obtained her BA degree in the School of Economics and Regional Studies in the University of Macedonia. She worked as a Digital Account Executive in MullenLowe Athens Advertising Agency. She had previously been a freelancer Social Media and Communication Coordinator. In 2013, her team won the Sprint Award in European Entrepreneurship Summer School. She received her PhD (2022) from the University of Sheffield, Faculty of Social Sciences, Management School, UK.
PhD Research
- PhD Topic: Visual attention and social media: An exploratory study on consumers’ visual attention towards fashion brands social media posts about sustainability in fashion
Research Projects
- SUSTAIN-CE - Integration of Sustainable Design and Circular Economy Concepts in Civil Engineering Curricula
- E-PROTECT II - Enhancing PROfessionals' capaciTy to dEal with Child vicTims
- ProCEedS - Promoting Circular Economy in the Food Supply Chain
- iCBA - Intelligent Cross-Border Accelerator for Innovative ICT-enabled start-ups
- E-PROTECT - Enhancing PROtection of Children – vicTims of crime
- ProSFeT - Promoting Sustainable Freight Transport in Urban Contexts: Policy and Decision-Making Approaches
