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Ms Ketikidi Elina holds a Master’s Degree in Digital Marketing and Social Media with Merit from the University of Sheffield. She obtained her BA degree in the School of Economics and Regional Studies in the University of Macedonia. She worked as a Digital Account Executive in MullenLowe Athens Advertising Agency. She had previously been a freelancer Social Media and Communication Coordinator. In 2013, her team won the Sprint Award in European Entrepreneurship Summer School. In 2017, she became a full time PhD student under the Doctoral Program offered by the University of Sheffield and South East European Research Centre (SEERC).
PhD Research
- PhD Topic: Understanding unconscius reactions of consumers towards sustainable fashion messaging: A Neuromarketing Study of online vs offline channels in Greece
Participation in
Research Projects
- SUSTAIN-CE - Integration of Sustainable Design and Circular Economy Concepts in Civil Engineering Curricula
- E-PROTECT II - Enhancing PROfessionals' capaciTy to dEal with Child vicTims
- SureMap - Sustainable Resource Management Programme to Solve Desert-ed Challenges
- ProCEedS - Promoting Circular Economy in the Food Supply Chain
- iCBA - Intelligent Cross-Border Accelerator for Innovative ICT-enabled start-ups
- E-PROTECT - Enhancing PROtection of Children – vicTims of crime
- ProSFeT - Promoting Sustainable Freight Transport in Urban Contexts: Policy and Decision-Making Approaches